Overview – The Complete Facebook Marketing Course by Travel Blog Success
Facebook is a challenging platform to master.
While just about anyone can figure out the basics of Facebook, those who wish to promote their brand and business will find there is much more to consider.
But once you learn to navigate Facebook marketing, you’ll be rewarded with valuable access to insights, analytics, and opportunities to reach a targeted audience with your content.
Harness The Power of Facebook
The Complete Facebook Marketing Course offers step-by-step instructions on everything you need to know about Facebook Marketing, from just getting started to advanced techniques for targeted ads, promotions, and more.
The Complete Facebook Marketing Course provides all of the knowledge and support you need to get started and to master the techniques that lead to success.
By joining The Complete Facebook Marketing Course, you’ll have access to over 40 lessons in six modules, plus two video interviews, and a private Facebook group where you can ask questions discuss challenges and work together with fellow bloggers.
Social media is such a powerful tool. It gives us access to an audience who may not already know our blogs, and it lets us talk to them on a direct and personal level. As bloggers, we can’t ask for a better platform to connect with our audience than Facebook.” – Nellie Huang, course teacher & creator of the popular adventure travel blog, Wild Junket
Module 1 – Getting Started on Facebook
Lesson 1 – Why Facebook
Lesson 2 – Setting Up Your Facebook Page Like a Pro
Lesson 3 – Branding Your Facebook Page
Lesson 4 – The Facebook Code of Conduct for Bloggers
Module 2 – Content Curation
Lesson 1 – How to Create Your Own Content Strategy
Lesson 2 – The Best Practices of Content Sharing
Lesson 3 – Sourcing Content That Matches Your Brand
Lesson 4 – Writing the Perfect Facebook Post
Lesson 5 – 10 Most Engaging Types of Facebook Posts
Lesson 6 – Using Images for More Engagement
Lesson 7 – Using Videos for a More Personal Touch
Lesson 8 – Earn More Likes with Emoticons
Lesson 9 – Even More Tricks to Encourage Engagement
Module 3 – Decoding Your Facebook Insights
Lesson 1 – An Overview of Facebook Insights
Lesson 2 – Making Sense of Your Page Likes
Lesson 3 – Interpreting Your Post Reach and Engagement Data
Lesson 4 – Evaluating Your Facebook Page Views
Lesson 5 – What Actions Are My Followers Taking?
Lesson 6 – Understanding Your Most Popular Posts
Lesson 7 – Studying The Performance of Your Videos
Lesson 8 – Your Audience Demographics
Lesson 9 – Downloading Your Insights
Lesson 10 – The Perfect Posting Plan
Lesson 11 – Scheduling and Tracking
Lesson 12 – Accessing Your Video Library
Lesson 13 – Troubleshooting on Facebook
Module 4 – Facebook Advertising
Lesson 1 – Do You Need to ‘Pay to Play’?
Lesson 2 – Laying Your Groundwork on Facebook Advertising
Lesson 3 – Facebook Advertising for Light Users – Boosting Posts
Lesson 4 – 10 Types of Facebook Advertising and Examples
Lesson 5 – Essential Components of a Successful Facebook Ad
Lesson 6 – How to Create Your First Facebook Ad
Lesson 7 – The Art of Audience Targeting
Lesson 8 – Budgeting for Your Facebook Ads
Lesson 9 – Managing Your Ad Campaigns
Lesson 10 – Reading the Results of Your Ad Campaign
Module 5 – Advanced Features of Your Facebook Page
Lesson 1 – Using Tabs and Apps on Your Facebook Page
Lesson 2 – Giveaways and Contests
Lesson 3 – Creating Events on Facebook
Lesson 4 – How to Get Your Page Verified
Lesson 5 – 10 Hidden Facebook Features You Should Know
Module 6 – Bridging The Gap Between Your Blog and Facebook Page
Lesson 1 – Facebook Widgets and Plugins for Your Blog
Lesson 2 – Optimize Your Blog Posts for Facebook
Lesson 3 – Gaining More Facebook Followers
Lesson 4 – Using Facebook On the Go
Lesson 5 – Leveraging Facebook Groups
Module 7 – Expert Interviews
– Johnny Ward
– Laurence Noah