Bloggers, Brands and tourism boards
A Guide to Successful Partnerships
The travel industry is increasingly interested in using the online presence of bloggers to further the goals of their brands.
As a travel blogger, you have something incredibly valuable to offer those brands. You provide a platform for telling stories and engaging an audience that trusts in your opinions and expertise.
Through partnerships with brands and tourism boards, bloggers can use their influence to receive press trip invites, free products, paid work, and more.
The Bloggers, Brands, and Tourism Boards course provides the knowledge and guidance you need to execute effective campaigns and partnerships through your blog and social media.
Module 1 – An Introduction to Working With Travel Brands and Tourism Boards
Lesson 1 – Introduction and Key Terminology
Lesson 2 – The Do’s and Don’ts of Approaching Partnerships
Lesson 3 – How to Decide When to Start Pitching
Lesson 4 – Choosing the Right Brands and Destinations
Module 2 – Creating a Killer Media Kit
Lesson 5 – Media Kits and Why You Need One
Lesson 6 – What to Include in Your Media Kit
Lesson 7 – Media Kit Design Tips
Module 3 – Crafting the Perfect Pitch
Lesson 8 – Identifying the Proper People to Pitch
Lesson 9 – How to Write an Effective Pitch
Lesson 10 – 6 Sample Pitches That Worked
Lesson 11 – How to Ask for Money
Lesson 12 – How to Follow Up (and Deal with Rejection)
Module 4 – Delivering on a Sponsored Trip
Lesson 13 – The Importance of Having Clear Expectations
Lesson 14 – 4 Key Things to Remember on a Sponsored Trip
Lesson 15 – The Wrap-up Report: How to Conclude a Campaign Like a Pro
Module 5 – Working on Social Campaigns
Lesson 16 – What is a Social Campaign?
Lesson 17 – How to Land a Social Campaign
Lesson 18 – 3 Instagram Case Studies
Lesson 19 – Interview with Cailin O’Neil: Working with Brands on Snapchat Takeovers
Lesson 20 – Interview with Christine Amarose: On Finding Your Style and Becoming an Instagram Influencer
Module 6 – Conclusion
Lesson 21 – What if I’m Not Ready?
Module 7 – In-Depth Interviews
Adventurous Kate: Striking the Sponsored Trip Balance
Expert Vagabond: On Long-Term Partnerships
Katie Hammel: On Working With Bloggers
Becki Enright: The View From Both Sides of the Fence